Driven by rising global household incomes and expanding construction scales, the wallpaper market is experiencing robust growth. The primary catalyst for this development is the positive trajectory of the global construction industry, particularly the large-scale construction of multi-story residential buildings for the general public. Simultaneously, the fact that 90% of homes are sold without interior decoration is also fueling the increasing demand for wallpaper.
Fabric Design PVC Film is quite popular in Europe and America. This type of self adhesive wallpaper primarily uses cotton and linen materials on its surface, requiring no weaving, thus offering excellent environmental performance.
Consequently, the global wallpaper market is undergoing a period of rapid development, demonstrating a favorable operational trend, and the industry is poised to embrace new growth opportunities. Statistics show that the global wallpaper market size was approximately $18.4 billion USD in 2010. In 2011, it increased to $20.7 billion USD. By 2012, the global wallpaper market reached $23 billion USD. As of 2013, the global wallpaper market size stood at $25.6 billion USD.
According to information obtained from the International Pulp and Paper Network: global wallpaper consumption totaled 5.21 billion square meters in 2007. In 2008, global consumption reached 5.285 billion square meters, representing a month-on-month growth of 1%. Within this, China consumed 400 million square meters, showing a significant month-on-month increase of 20%, the highest growth rate globally. While overall global consumption remained relatively stable, China exhibited the fastest growth, achieving a 20% increase. Compared to developed countries like Europe, America, and Japan, where wallpaper holds a market penetration rate of 70-80% as an interior wall decoration material, its usage rate in China is only 2-3%. Per capita wallpaper consumption in China is merely 0.3 square meters, starkly contrasting with Japan's 5.4 square meters. This clearly indicates that the penetration rate of wallpaper in China remains low, highlighting the substantial potential of the Chinese decorative pvc film roll market.
