Xiete New Materials Technology at Saudi Wood Expo
In September 2025, Jiangmen Xiete New Materials Technology Co., Ltd. made a grand appearance at the Saudi Wood Expo. As a leading manufacturer of PVC decorative film in China, Xiete showcased a full range of innovative products, highlighting the latest achievements in Wood Grain PVC decorative film, Marble Grain PVC decorative film, Metallic PVC Film, Fabric Design PVC decorative film, and Solid Color PVC decorative film.
The exhibition theme was closely aligned with Saudi Arabia’s Vision 2030, particularly in supporting the transformation of the timber industry—from heavy reliance on imports to local, sustainable, and eco-friendly production.
Vision 2030 and the Transformation of Saudi Arabia’s Timber Industry
Saudi Arabia’s “Vision 2030” is not only an economic diversification plan but also a roadmap for a sustainable green transition. According to the plan, 100% of new buildings must comply with green building certification standards by 2030, which sets unprecedented requirements for the construction materials sector:
Sustainability: Reduce over-reliance on natural timber and promote eco-friendly alternatives.
Fire Resistance: Meet strict A-class and B-class combustion performance standards.
Durability & Hygiene: Withstand extreme desert climates while providing antibacterial and mold-proof functions.
Against this backdrop, Xiete’s products address critical industry pain points. Its PVC decorative films replace traditional wood and stone while achieving eco-friendliness, beauty, and durability.
Product Highlights from Xiete
1. Wood Grain PVC Decorative Film — Reproducing the Beauty of Natural Timber
The Wood Grain PVC decorative film series uses advanced printing and embossing technology to replicate natural wood textures, meeting Saudi demand for traditional aesthetics while solving problems such as cracking, insect infestation, and high costs of real wood.
Eco-friendly and formaldehyde-free
Multiple styles: modern, retro, Chinese, European
Applications: furniture, walls, ceiling decoration
2. Marble Grain PVC Decorative Film — An Elegant Alternative to Natural Stone
The Marble Grain PVC decorative film series provides a lightweight, cost-effective, and elegant solution for Saudi high-end buildings. Compared to natural marble, it is easier to process and more durable.
Free of radioactive substances, environmentally safe
Ideal for hotel lobbies, office towers, exhibition centers
Resistant to high temperature and desert dust
3. Metallic PVC Film — Creating a Modern and Technological Look
The Metallic PVC Film series brings metal textures into design, perfectly meeting Saudi Arabia’s taste for modern and high-tech building styles.
Available in brushed, mirror, and embossed effects
Widely used in elevators, malls, and showrooms
Scratch-resistant, corrosion-resistant, long-lasting
4. Fabric Design PVC Decorative Film — Soft and Luxurious Touch
The Fabric Design PVC decorative film series imitates high-end textiles, creating a cozy and elegant indoor atmosphere.
Skin-friendly soft texture
Antibacterial and mold-proof, suitable for hospitals, schools, and hotels
Adds light luxury and comfort to interior spaces
5. Solid Color PVC Decorative Film — The First Choice for Minimalist Designs
The Solid Color PVC decorative film series offers rich tones and refined finishes, making it a favorite among designers for minimalist and modern interiors.
High color saturation, fade-resistant
Simple and elegant, ideal for modern and luxury styles
Widely used in homes, offices, and commercial facilities
Wood Grain PVC Decorative Film
Marble Grain PVC Decorative Film
Elevator PVC Protective Film
Solid Color PVC Decorative Film
A2 Fireproof PVC Decorative Film
Outdoor PVC Decorative Film
Fabric Design PVC Decorative Film
LS Metallic PVC Decorative Film
Soft Touch PVC Decorative Film
Driving Saudi Arabia’s Timber Industry Toward Sustainability
Xiete is not only presenting products but also delivering complete solutions for Saudi Arabia’s timber industry transformation:
Reduce dependence on natural wood: Replace large-scale logging with Wood Grain PVC decorative film and Marble Grain PVC decorative film.
Comply with green building standards: All series are formaldehyde-free and fully meet Saudi Arabia’s 2030 green certification requirements.
Boost construction efficiency: Thin, lightweight films can be directly applied to surfaces, significantly reducing project timelines.
Ensure long-term durability: Designed to withstand UV exposure, aging, and desert sandstorms.
The booth drew strong interest from Saudi developers, design institutes, and government representatives. Experts predicted that PVC decorative films like these will become a core material for Saudi green buildings over the next decade.
Company Strength and Future Cooperation
Founded in 2004, Xiete operates under the brands SHQ and Kinnard, supplying decorative film solutions to major enterprises such as Haier, Midea, Hisense, Gree, TCL, and Philips. Equipped with advanced production lines, the company offers customized PVC decorative films in different thicknesses, textures, and styles.
Looking ahead, Xiete plans to collaborate with local Saudi partners to develop regional markets, expanding applications in residential housing, hotels, hospitals, office buildings, high-speed rail, and more—injecting new vitality into Saudi Arabia’s green building industry chain.
Conclusion
With the steady progress of Saudi Arabia’s “Vision 2030,” sustainable and eco-friendly construction materials will become a market necessity. Through its five core series—Wood Grain PVC decorative film, Marble Grain PVC decorative film, Metallic PVC Film, Fabric Design PVC decorative film, and Solid Color PVC decorative film—Xiete New Materials Technology is providing solid support for the country’s timber industry transformation.
